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About Us 

We 
are 
an 
AI 
experiment 
gone right. 

Through 
our 
own 
transformations 
we 
forged 
a 
trailblazing 
digital 
solutions 
agency 
that’s 
people-centric, 
technology-powered 
and 
AI-enabled. 

Humble Beginnings 

We 
love 
to 
have 
our 
work 
speak 
for 
us, 
but 
here 
is 
a 
little 
history. 
We 
were 
born 
as 
“HOO 
KOO 
E 
KOO”, 
a 
digital 
agency 
which 
pioneered 
an 
effective 
remote-only 
work 
model, 
starting 
in 
2015 
and 
founded 
by 
Matt 
Leta. 
In 
his 
3 
years 
of 
global 
travel 
Matt 
started 
noticing 
many 
issues, 
of 
which 
he 
was 
not 
previously 
aware 
while 
in 
London 
or 
Silicon 
Valley, 
so 
we 
increasingly 
focused 
on 
helping 
solve 
those 
problems 
and 
build 
a 
better 
future. 
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Exponential Take Off 

We 
realized 
our 
deep 
care 
to 
help 
solve 
for 
problems 
of 
tomorrow 
also 
meant 
we 
do 
a 
lot 
of 
future 
things. 
This 
led 
us 
to 
work 
with 
trailblazers 
in 
AI, 
Aerospace, 
Climate 
and 
Wellness. 
We 
also 
launched 
our 
own 
initiatives 
such 
as 
Future 
Horizon 
and 
Future 
Quest. 
We 
grew 
2x 
every 
year 
in 
a 
perfectly 
exponential 
fashion. 
Through 
our 
legacy 
in 
AI 
product 
and 
business 
work 
we 
that 
we 
launched 
a 
consulting 
firm. 
It 
started 
as 
a 
BuildInPublic 
experiment 
with 
AI 
as 
a 
business 
partner 
upon 
release 
of 
first 
truly 
usable 
LLM. 
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Driving Impact 

In 
2017 
we 
created 
a 
venture 
studio 
and 
a 
non-profit 
impact 
arm 
where 
we 
supported 
organizations, 
mainly 
in 
Education, 
Social 
Justice 
and 
Environmental 
with 
groundbreaking 
design 
and 
technology. 
Those 
organizations 
have 
raised 
$250M+ 
non 
profit 
since 
and 
made 
a 
real 
difference. 
Eventually 
it 
all 
gave 
birth 
to 
our 
own 
non-profit: 
Future 
Horizon. 
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Transformation Waves 

A 
transformational 
time 
for 
our 
industry 
arrived. 
All 
our 
work 
to 
predict 
future 
trends 
didn’t 
see 
the 
economic 
downturn 
of 
2022 
coming. 
All 
companies 
in 
our 
space 
got 
hit 
heavily, 
many 
of 
our 
clients 
withheld 
payment 
for 
many 
months. 
At 
one 
point 
we 
had 
to 
let 
go 
of 
80% 
of 
our 
team 
and 
faced 
near 
certain 
death. Future 
Works 
became 
our 
way 
to 
innovate 
ourselves 
and 
create 
resilience. 
Our 
proprietary 
frameworks 
and 
AI-powered 
Accelerated 
Delivery 
allows 
us 
to 
come 
out 
stronger 
than 
ever 
before. 
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Our Leap 

Our 
learnings 
and 
actions 
through 
hardship 
is 
what 
powers 
us 
today 
and 
the 
key 
lesson 
was: 
never 
stop 
innovating. 
We 
merged 
our 
organizations 
under 
one 
name 
of 
Future 
Works 
to 
offer 
a 
winning 
set 
of 
end-to-end 
services. 
Our 
aspiration 
is 
to 
be 
the 
most 
innovative, 
the 
best 
performing 
and 
the 
most 
joyful 
Digital 
Solutions 
Agency 
on 
this 
planet. 
What 
we 
learned 
in 
our 
experience 
we 
now 
bring 
with 
expertise 
to 
our 
clients 
and 
partners. 
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Meet the team 

Meet 
our 
leadership 

We 
are 
a 
Digital 
Solutions 
Agency 
that’s 
people-centric, 
technology-powered 
and 
AI-enabled. 
We’re 
excited 
to 
join 
and 
share 
a 
journey 
together 
with 
you. 
James Hurst

James Hurst

CEO / Founder of Liminal Future Group

James Hurst

CEO / Founder of Liminal Future Group

James is the founder and ECD of Punk Works. Previously, Head of Brand Design at Google, Global Creative Director at Pinterest Principal at DesignStudio.

James is an experienced creative leader with a proven track record of developing and executing meaningful design systems for large-scale organizations. He is the author of the book "Use Design To Design Change," which explores key frameworks for solving problems.

Chris

Christopher Spearpoint

Managing + Strategy Partner

Christopher Spearpoint

Managing + Strategy Partner

Managing Partner at HOO KOO E KOO. Previously Wondersauce and AREA 17.

Christopher is a Digital Business expert with experience directing transformational Brand and Product initiatives across industry. He has a passion for Human Interaction, Design and tackling complex Business Problems.

Matt Cyrankiewicz

Matt Leta

CEO, Partner

Matt Leta

CEO, Partner

CEO and Founder of the Future Group, including Future Works, Future Horizon
and Future Quest.

Matt is a digital generalist, entrepreneur and creative director with 15+ years of experience. Passionate about symbiotic future, innovation and systems thinking. Co-founder of several startups. Occasional angel investor, traveler and DJ. A forever tinkerer, he leads with vision and passion for systems design and creativity.

Harald

Harald Krefting

Technology Director

Harald Krefting

Technology Director

Harald Krefting brings unmatched expertise in blending technology with creativity from his tenure at AKQA. He’s set to drive human-centered innovation at Future Works, leveraging AI and emerging technologies to craft groundbreaking digital experiences.

Jonathan

Jonathan Sanchez

Executive Creative Director

Jonathan Sanchez

Executive Creative Director

Former Creative Director & General Manager at Wondersauce. Jonathan has lead creative and strategic partnerships for Booking.com, Grubhub, Salesforce, Crowdstrike and more.

Giulia

Giulia Bocci

Operations Lead

Giulia Bocci

Operations Lead

With over 10 years of expertise in crafting exceptional digital products and live events, she has a results-driven approach and a keen eye for user experience. A natural problem-solver, she possesses skills in finding solutions to complex challenges. She brings a passion for innovation, design, sustainability, and humanity to every project.

Mark Pic

Mark Magellan

Strategy and Education Expert

Mark Magellan

Strategy and Education Expert

Former IDEO & kyu collective, Co-Creator IDEO U, Founder of Proud Humans and the Anywhere Collective.

15+ years of experience working with leaders to accelerate change.

Marcin Image

Marcin Kurylak

Head of Technology

Marcin Kurylak

Head of Technology

With over 15 years of experience in developing and leading digital projects, ranging from small-scale to corporate initiatives, he has expertise in a diverse range of mediums, including web, mobile, 3D animation, and Neural Networks. His focus lies in delivering the best possible end-user experience.

Find more of us

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Our Services 

We 
bring 
a 
blend 
of 
services 
to 
make 
sure 
the 
future 
works 
for 
you 

We 
are 
a 
glimmering 
cog 
in 
your 
wheel, 
a 
powerful 
extension 
to 
your 
team 
or 
an 
end 
to 
end 
provider 
that 
can 
handle 
business 
while 
you 
focus 
on 
your 
priorities. 
 

Services

Strategy 
& 
Consulting 

  • High Tech Strategy
  • Product Strategy
  • Brand Strategy
  • Content Strategy
  • Education and Workshops

Services

Digital 
Product 
Development 

  • Architecture
  • UX/UI Design
  • App Development
  • Website Development
  • AR/VR/Spatial Development
  • ERP and Intelligence Development

Services

Branding 
& 
Design 

  • Product Visual Identity
  • Brand Guidelines
  • Brand Collateral
  • Marketing Collateral
  • Communication Collateral

Services

Innovation 
& 
Growth 

  • Research & Development
  • Analytics
  • Artificial Intelligence and Machine Learning Technologies
  • Data Clean-up and Processing
  • Supply Chain Technologies
  • IoT and Digital Twin
  • Smart City Technologies
  • DLT, Blockchain and Web3 Technologies
News 

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Schedule a call 

Whether 
you 
have 
a 
project, 
a 
partnership, 
an 
opinion 
or 
want 
to 
collaborate. 
We 
would 
love 
to 
talk. 
Send 
us 
some 
information 
and 
we 
will 
be 
in 
touch. 
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