Amperon

Communicating the future of energy trading.

Energy

2020

Amperon needed a sharp identity and guidelines to match their ambitions of bringing AI to US energy trading market.

Future Works team designed the brand, including identity market which stewarded the brand from the start to 9 figure valuation.

  • Branding
  • Brand Strategy and Definition
  • Product Design
  • Prototype

Visualize data

A common challenge and unique ability of the Future Works team is to create rails that will allow clear and attractive presentation of data. In this case complex datasets related to energy trading and signals.

Brand Mark

A simple brand mark started as a consideration of power-to multiplier, indicator for the company’s initial offering of home energy meters and over time it began to indicate Artificial Intelligence increasingly powering insights in the energy industry.

Designed to be timeless

Amperon has grown over 30x in size of their team and 100x in their valuation, reaching status of a key energy industry player in the US, all without the need to revise the way they communicate. The brand was designed with scaling in mind from day 1 and several years later still looks fresh.

Powering Energy Insight

Amperon is fulfilling its role in transformation of the US energy industry and the visual style has become thre foundation of a large number of touchpoints, from marketing and sales collateral to data dashboards, reports and tooling.

Results

The Amperon team were able to more than 100x in valuation with communication assets, interfaces, tools and dashboards built on the foundation of one timeless design language.

See live website

"Future Works created a billion dollar identity for us on day zero of our company that accurately reflected our values. It's held up for many years, through millions of dollars of funding, global growth, and over a hundred employees, and I anticipate it will continue to do so for the rest of the company's life."

— Abe Stanway, Founder