Art Direction

HKEK extended the new Visual Identity into the digital realm providing a contemporary and flexible design system facilitating storytelling around the product.

Information Architecture and UX Design

The legacy Archbold Website had a huge amount of content, its structure was convoluted and disjointed. HKEK streamlined the structure and created a modular design system that allowed for maximum publishing flexibility.

Desktop UI Design

We integrated illustration, animation and razor sharp copy to bring an experiential brand and product experience to the web. The end result was a bold conversion driving marketing platform.

Design system

We created a comprehensive and exhaustive design system that would accommodate all user flows, activities, and component states. The hand off to the development team was key and with careful planning a frictionless success.

Modules

We created a comprehensive and exhaustive publishing system and guide that allows Archbold to calibrate and create unique pages on the fly.

Mobile First

Make’s mobile offering is on equal footing with its desktop experience so it was paramount the mobile experience was beautiful, intuitive and highly functional.