Conservation

Archbold Station

A world-class natural laboratory, inspiring scientists and discovery for more than eight decades.

Services

  • Brand Strategy
  • Visual Identity
  • Brand Collateral
  • Content Strategy
  • Information Architecture
  • Website Design
  • Website Development

Headline result

30% increase in donor engagement

Bring Archbold Station into the 21st century through a state-of-the-art digital platform.


FW led a comprehensive digital platform program to position Archbold as a modern, scientific, and impactful conservation institution.

Archbold SEO pic

Digital Experience Direction

FW extended the platform's visual language into the digital realm, providing a contemporary and flexible component system facilitating storytelling across the site.

Information Architecture and UX Design

The legacy Archbold Website had a huge amount of content, its structure was convoluted and disjointed. FW streamlined the structure and created a modular design system that allowed for maximum publishing flexibility.

Desktop UI Design

We integrated illustration, animation, and purposeful copy to bring an engaging and conversion-focused experience to the web. The end result was a bold digital marketing platform.

Component System

We created a comprehensive and exhaustive design system that would accommodate all user flows, activities, and component states. The hand off to the development team was key and with careful planning a frictionless success.

Modules

We created a comprehensive and exhaustive publishing system and guide that allows Archbold to calibrate and create unique pages on the fly.

Mobile First

Archbold’s mobile offering is on equal footing with its desktop experience so it was paramount the mobile experience was beautiful, intuitive and highly functional.

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