Energy
Blue Planet Energy
A deep B2B-to-B2C transformation for a pioneering energy company.
Services
- Brand Strategy
- Visual Identity
- Art Direction
- Website UX/UI
- Website Development
Blue Planet Energy was pivoting from B2B to B2C, a shift that demanded far more than a new look. It called for a transformation of how the company positioned itself, sold its systems, and served an entirely new audience.
Future Works analyzed the global energy market and rebuilt Blue Planet Energy's market-facing platform end to end, from positioning through to a product-led digital experience that empowers installers and distributors and converts end customers.
Explore our digital transformation services and how we serve energy operators.
A Transformed Market Position
Future Works repositioned Blue Planet Energy for a new business model and a new audience, modernizing and legitimizing the company as a credible partner for the installers, dealers, and end customers it now sells to directly.
Vision and Product Driven Website.
Future Works designed a best in class website which clearly communicated Blue Planet Energy’s brand position and showcased the wide range of digital products and solutions.
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Addressing Installer and Distributor Needs
Ease of engagement with Installers and Distributors were absolutely central to the goals of the website. Presenting detailed specifications and elevated shots of the product in a simple and intuitive fashion were top of mind.
Easy Product Comparison
Blue Planet Energy have multiple products which target different end customer needs. Future Works designed a simple product comparison module to help Installers and Distributors see the differences in product and drill down into the detail.
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