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Technology

Civic

Identity Verification Services for Decentralized Applications

Services

  • Brand Strategy
  • Content Strategy
  • Content Production
  • Visual Identity
  • Website Design
  • Website Development

Civic needed a digital product program for their B2B platform and new B2C product offering.


FW led a streamlined platform design and go-to-market program to accelerate Civic's B2B and B2C products into market.

Platform Visual Language

The word mark was inspired by the old OCR-A typeface, bringing an emotional connection to their audience. That influence was carried through to the broader digital system; icons, blocks, image masks.

Information Architecture

We restructured civic.com and civic.me so that a high-level product narrative anchored each site's top layer, while important technical and feature detail remained accessible at deeper levels.

UI Design

FW created two distinct experiences for the B2B and B2C websites tailored to the two distinct audiences. FW integrated content and animation to really capture the product experience and community.

Mobile First

For the B2C brand and product experience there was a heavy focus on mobile design and functionality to accommodate the majority of traffic and activity being on smaller devices.

Results

Results

Increase in organic traffic from SEO optimization. Increased traction for newly released products and converted customers. Positioned as an industry leader through superior product experience and communication.

See live website

Keep reading

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