Civic

The word mark was inspired by the old OCR-A typeface, bringing an emotional connection to their audience. That influence was carried through to the broader digital system; icons, blocks, image masks.

We restructured civic.com and civic.me so that a high-level product narrative anchored each site's top layer, while important technical and feature detail remained accessible at deeper levels.

FW created two distinct experiences for the B2B and B2C websites tailored to the two distinct audiences. FW integrated content and animation to really capture the product experience and community.

For the B2C brand and product experience there was a heavy focus on mobile design and functionality to accommodate the majority of traffic and activity being on smaller devices.