Experiential
Constellation
Generative art platform, fundraising mechanism and a concert with Dua Lipa, Nicky Jam, Ricky Martin and millions of viewers.
Services
- Strategy and Definition
- Generative Art
- Digital Infrastructure
- Innovation
- Website Design
- Web App Development
- Mobile Development
Headline result
Constellation team needed a strong vision, brand and tech to pull off a complex project.
Future Works team designed a modular generative art system as an identity for the project as well as created an online platform where people could share their wishes, and data would be correlated for global actioning backed into United Nation’s (official partner) Sustainable Development Goals.
The project culminated in an online concert stream which reached over 100,000,000 people in 160 countries. Future Works created sustainable digital infrastructure around the event and a series of innovations to engage the global community.
Atomic Design for Billions of Configurations
Following initial strategy and planning we created a future-proof design system to drive a set of innovative creations, including billions of images created to match billions of dreams noted by users of the tools.
Timeless Innovation
We rooted the design deep in the artwork of the 20th century to assure the style does not go out of favor for a long time. We then prepared sets of algorithms that would plot the elements of the artwork.
Art that Represents Data
The artwork would be layered to represent different properties of the dreams. All assembled algorithmically in code, with hand pre-selected data sets ready for Artificial Intelligence co-creation.
Visual Identity
Together with the system we delivered a brand language, and visual identity including logotype.
Digital Product Design
We kept the overall system simple and highly usable, to focus the experience on the sharing of the dreams, data correlation of information and generation of the unique artwork.
Global Data Lake
Information gathered by various activations, events and the online platform was organized and made available for a variety of insights derived from a single data lake for the platform.
OHM Event Launch
Following a series of smaller events and activations the big launch came with a large online stream event featuring artists such as Dua Lipa, Ricky Martin, Nicky Jam, Jason Derulo and many others. The stream reached over 100,000,000 people.
Velocity to value. De-risked in cycles.
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