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Future
Dedicated coaching, training, and workout platform.
Fitness Technology
Future needed a clear conversion platform to accelerate adoption of their product and growth.
Future Works led a deep strategy exercise with Future’s senior leadership to help craft a unique value proposition and product story.
By bringing the story of the Future Coaches to the forefront we were able to highlight Future’s unique selling point in an engaging and human way.
- GTM Strategy
- Brand Messaging
- Audience Definition
- Campaign Strategy
- Art Direction
Art Direction
FW riffed off the existing visual identity to create a fresh and relevant Art Direction for their digital brand and marketing infrastructure.
GTM Strategy
FW collaborated deeply with the Future leadership team to research and glean insights into their target audience. A comprehensive positioning and messaging system was forged to great success.
Visual Storytelling
FW leveraged the Brand Strategy and plethora of creative assets to provide Direction for key touchpoints like the website homepage. Bringing the coaches to the forefront of the narrative highlighted Future’s unique selling point.
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