Fitness Technology

Future

Digital product strategy and customer experience program for a growth-stage personal coaching platform.

Services

GTM Strategy
Brand Messaging
Audience Definition
Campaign Strategy
Art Direction

Headline result

20% increase in app downloads

Future needed a clear conversion strategy and digital experience to accelerate product adoption and subscriber growth.

Future Works led a focused strategy engagement with Future’s senior leadership to define a unique value proposition and product narrative.

By bringing the Future Coaches to the forefront of the digital experience, we clarified the product’s core differentiator in a way that converts.

Visual Execution for Digital Channels

Future Works extended the existing visual system to create a consistent direction for digital channels and marketing infrastructure.

Go-to-Market Strategy and Positioning

Future Works collaborated closely with the Future leadership team to research their target audience and define a positioning and messaging framework.

Customer Narrative for Digital Touchpoints

Future Works applied the positioning framework and creative assets to direct key digital touchpoints, including the website homepage. Foregrounding the coaches clarified Future’s core differentiator.

Keep reading

More case studies.

Real Estate

Haystacks.ai

AI-driven Real Estate Investment platform for REITs in high-velocity markets.

Read the case study →

Finance Technology

Quantix

Quantix needed a best in class User Interface to allow seasoned Digital assets traders to manage multiple portfolios in a streamlined fashion. Future Works quickly integrated with the expert Quantix team to understand their product strategy and iterated to define a best in class AI backed trading platform. A scalable and flexible design system was made to enable the Quantix team to extend the experience as needed.

Read the case study →