Fitness Technology

Future

Digital product strategy and customer experience program for a growth-stage personal coaching platform.

Services

  • GTM Strategy
  • Brand Messaging
  • Audience Definition
  • Campaign Strategy
  • Art Direction

Headline result

20% increase in app downloads

Future needed a clear conversion strategy and digital experience to accelerate product adoption and subscriber growth.

Future Works led a focused strategy engagement with Future’s senior leadership to define a unique value proposition and product narrative.


By bringing the Future Coaches to the forefront of the digital experience, we clarified the product’s core differentiator in a way that converts.

Visual Execution for Digital Channels

Future Works extended the existing visual system to create a consistent direction for digital channels and marketing infrastructure.

Go-to-Market Strategy and Positioning

Future Works collaborated closely with the Future leadership team to research their target audience and define a positioning and messaging framework.

Customer Narrative for Digital Touchpoints

Future Works applied the positioning framework and creative assets to direct key digital touchpoints, including the website homepage. Foregrounding the coaches clarified Future’s core differentiator.

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