Future Quest

We came up with a multi-step strategy to announce the project. Firstly, we want to go far from climate action and attract gamers, NFT collectors and “degens” of web3 space to help the project validate its theories on target demographics (the core climate proto-community already exists within Future Horizon).

The story would begin with “The Mighty Dragon of Regen”.

The story started on Twitter and quickly captured some engagement, with over 2000 interactions (Retweet, Comment, Like) on the first day. The story has been prepared to continue for several weeks and progressively reveal more about the project and the mythical “Vanguards”.

Eventually, we revealed the Dragon and over time, other “Vanguards”. More on this below.

We designed a visual language rooted in the Future Horizon community’s history and stepping into a new space, with a timeless aesthetic moving away from common cliches in regenerative branding.

With the proposed Future Quest visual treatment we aim to inspire hope and positive outlook for increasing amount of those affected by climate anxiety. We named the visual language “Tribal Futuristic Solarpunk”. This drives especially the look of the 3D world and characters which are part of the narrative and NFTs.

The website is simple yet rich in animation, micro-interactions and has some advanced tech under the hood. We want the website to herald the coming Future Quest platform and embody the visual language, without being overwhelming.

We also created custom 3D avatars for the team, using a 3rd party generator + some editing.

We developed a method to use Midjourney AI to create illustrations for quests. All images were generated automatically, in one go, based on just a query including the title of the project.

We worked with our partners at KoffeeCup to create a set of 3D characters in line with the Story and Visual Language.