Biotechnology
Humanature
A new wellness companion platform supporting a community through the journey of modern therapy.
Services
- Product Strategy and Definition
- Information Architecture
- Product Design
Headline result
Humanature needed a community application that supported each personal journey through therapy and drove investment traction for the company.
FW led a platform design program which combined education, commerce, and community to produce an investor-ready product experience supporting the next round of funding.
Information Architecture and UX Design
FW defined the different User Types, from expert to novice and outlined key flows that allowed each to get value from the experience. Time and time again.
UI Design
FW extended the platform's visual system into an immersive experience combining education, commerce, and community. The goal was to guide users through the deeply personal journey of modern wellness and psychedelic-assisted therapy.
Mobile First
Knowing that mobile would be key for most Users, Fw created a best in class experience that had moments of magic throughout the User Flows.
Keep reading
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Velocity to value. De-risked in cycles.
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