Humanature
A new wellness companion platform supporting a community through the journey of modern therapy.
New Health
2021
Humanature needed an a community application that supported each personal journey through therapy and drove investment traction for the company.
HKEK lead a platform design exercise which combined a delicate balance of education, commerce and community to yield a prototype that engaged investors for the next round of funding.
- Product Strategy
- Information Architecture
- Product Design
- Prototype
Information Architecture and UX Design
HKEK defined the different User Types, from expert to novice and outlined key flows that allowed each to get value from the experience. Time and time again.
UI Design
HKEK extended the new Visual Identity system into an immersive platform combining education, commerce and community. The idea was to hold the Users hand through the deeply personal journey that is New Wellness and Psychedelic Therapy.
Mobile First
Knowing that mobile would be key for most Users, HKEK created a best in class experience that had moments of magic throughout the User Flows.