Loop
A centralized productivity platform that allows Users to connect all tools in one place to streamline workflow and maximize output.
Productivity
2022
Eliminate the overload of having all digital tools and data in one platform.
FW lead an overhaul of the Loop product experience focusing on the Users’ immediate session needs, ease of integrations, onboarding, and intuitive user flows. We packed an immense amount of functionality and data into the UX without overwhelming the user experience. Our new design is highly functional, streamlined, intuitive, responsive, and beautiful.
- Art Direction
- Information Architecture
- Product Design
Information Architecture and UX Design
We refocused and prioritize the experience on what matters most - quickly triaging new work. We made strategic UX decisions to simplify the platform, adjust hierarchies, and accelerate tasks. By working holistically, we we able to improve usability across the board, improve contextual actions, and create a lively aesthetic to make work a pleasurable experience.
Design system
We created a comprehensive and exhaustive design system that would accommodate all user flows, activities, and component states. The hand off to the development team was key and with careful planning a frictionless success.
Product design
We focussed on a thoughtful onboarding experience that clearly walks the user through the primary features of the product to immediately demonstrate utility. The design team made sure screens had one primary call to action, no distracting colors or messaging, and very clearly organized grouping of information, tools, and functionalities.
Mobile app
The mobile experience required specific UX and UI thinking to allow for optimal productivity for users on the go. Prioritization of actions and reduction of functionality allowed for a focussed User Experience.
