Loop

We refocused and prioritized the experience on what matters most: quickly triaging new work. We made strategic UX decisions to simplify the platform, adjust hierarchies, and accelerate tasks. By working holistically, we were able to improve usability across the board, improve contextual actions, and create a lively aesthetic to make work a pleasurable experience.

We created a comprehensive and exhaustive design system that would accommodate all user flows, activities, and component states. The hand off to the development team was key and with careful planning a frictionless success.

We focused on a thoughtful onboarding experience that clearly walks the user through the primary features of the product to immediately demonstrate utility. The design team made sure screens had one primary call to action, no distracting colors or messaging, and very clearly organized grouping of information, tools, and functionalities.

The mobile experience required specific UX and UI thinking to allow for optimal productivity for users on the go. Prioritization of actions and reduction of functionality allowed for a focused user experience.