Magrabi
Strategy, loyalty program, digital product and Machine Learning for Middle Easter eyecare powerhouse.
Healthcare
2019
Magrabi, the popular Middle Eastern luxury eyewear retailer & eyecare specialist brand needed strategy, digital products and Machine Learning to transform into a new era.
Future Works team engaged in a set of strategic work to define the shape of a brand new loyalty program and accompanying digital strategy, including mobile apps with advanced computer vision and machine learning.
- High Tech Strategy
- Product Strategy
- Brand Strategy
- Architecture
- UX/UI Design
- App Development
- Research & Development
- Artificial Intelligence and Machine Learning Technologies
App Ecosystem
The main outcome of our stydy was a recommendation of a simple but powerful mobile app ecosystem built around a new loyalty program, social sharing and with connection to the brand’s eCommerce experience.
Early Generative AI and Computer Vision
Our tech team developed an artificial intelligence tool that can enhance quality of iris photography. It would then also allow for creation of generated artwork our of each unique iris as part of loyalty marketing campaign (note that this is 2019).
Technology and Design
Beyond strategic recommendation and technical R&D, our team has lead a design study spanning from digital to advertising, experiential and store design.
Future-ready Loyalty Program
We researched existing loyalty programs, from fashion brands, to healthcare to banks and airlines. Picking elements that excel, we proposed and enabled a transformation into a truly modern, and future-proof model that enables a new stage of growth for the Magrabi brand.
Mobile-first
While the project was heavily focused in strategy, research and development, our outcome was a quick-win set of interfaces and consecutively a mobile app that is simple, focused and modern.