Healthcare

Magrabi

AI-powered transformation for Magrabi, introducing computer vision, generative AI, and a mobile loyalty ecosystem to a Middle Eastern healthcare retailer in 2019.

Services

  • High Tech Strategy
  • Product Strategy
  • Brand Strategy
  • Architecture
  • UX/UI Design
  • App Development
  • Research & Development
  • Artificial Intelligence and Machine Learning Technologies

Magrabi, the leading Middle Eastern eyewear and eyecare operator, engaged Future Works to define and deliver a digital transformation program: mobile products, a new customer engagement model, and proprietary AI and machine learning capabilities.

Future Works led a multi-track digital transformation engagement: defining Magrabi's customer engagement strategy, designing and building a mobile app ecosystem with loyalty and social features, and developing proprietary computer vision and generative AI tools for iris enhancement and personalized artwork generation, delivered in 2019, ahead of the generative AI wave.

Mobile Product Ecosystem

The primary output was a mobile product ecosystem anchored to a redesigned customer engagement model: loyalty, social sharing, and direct eCommerce integration, architected for scale across Magrabi’s retail footprint.

Early Generative AI and Computer Vision

Our engineering team built a proprietary AI pipeline that enhanced iris photograph quality using custom neural networks, then generated bespoke artwork from each patient's unique iris, used as a personalized loyalty touchpoint. This was delivered in 2019, materially ahead of the generative AI mainstream.

Integrated Technology and Product Design

Beyond the core digital product and AI R&D, Future Works delivered an integrated design program spanning digital interfaces, in-store experience, and campaign-facing assets, ensuring consistent customer experience across touchpoints.

Redesigned Customer Engagement Program

Drawing on primary research across healthcare, fashion, banking, and airline loyalty programs, Future Works defined and enabled Magrabi's transition to a modern, scalable customer engagement model, architected to support the next stage of growth across its retail and clinical network.

Rapid Delivery: Mobile-First Interfaces

Despite the depth of strategy and AI R&D involved, Future Works maintained a rapid delivery cadence, shipping a prioritized set of mobile interfaces as a quick-win first release, then following with a full mobile app that is simple, focused, and built for scale.

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