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Meritech

Silicon Valley based venture capital firm focused on investing in growth-stage tech entrepreneurs.

Meritech Capital needed a new digital presence to future proof its brand, showcase portfolio and relay financial insights.

We partnered with Meritech to define their brand identity and redesign their digital infrastructure to further establish themselves as leaders in their industry and create a platform for the future.


Visual Identity

Partnering with Dakotomy brand studio, we evolved the Meritech Visual Identity in a considered and limited way to allow for more effective visual representation of the brand across different digital and physical applications.



ID Application – Digital

In order to showcase the flagship portfolio and capture the professionalism and economics behind the Meritech brand we designed an immersive homepage as a front to a clean interior experience.




Infographic Application

Representation of financial data and analysis is core to Meritech’s marketing and communications strategy. We designed and built a flexible infographic system that would allow for an interactive User Experience and easy publishing.


Results

Engagement with our financial insights have x2 since the redesign went live and we have secured our position as the leading growth stage Venture Capital firm in Silicon Valley.

“The commitment to quality and standard of final product was extremely high. The tension between the immersive homepage and the minimal interior is a great reflection of the Meritech brand.”

— Alex Kurland, Partner