Nespon
Enterprise IT Consulting
Technology
2023
Nespon’s international footprint and service offering was expanding, therefore needing a new brand strategy and platform to sell against.
FW guided a refined brand strategy, messaging and identity initiative to strengthen Nespon's sales funnel and brand experience.
- Brand Strategy
- Visual Identity
- Brand Collateral
- Art Direction
Visual Identity
We evolved the existing Visual Identity to allow for a more sophisticated and mature aesthetic. The system was extended to accommodate physical and digital applications completing a cohesive brand suite.
Sales Assets
We created a set of assets that aligns with the new brand visuals, displaying a contemporary and sleek style, and complemented it with a content strategy designed to effectively highlight Nespon's unique value proposition.
