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Nespon

Enterprise IT Consulting

Technology

2023

Nespon’s international footprint and service offering was expanding, therefore needing a new brand strategy and platform to sell against.

HKEK guided a refined brand strategy, messaging and identity initiative to strengthen Nespon's sales funnel and brand experience.

  • Brand Strategy
  • Visual Identity
  • Brand Collateral
  • Art Direction

Visual Identity

We evolved the existing Visual Identity to allow for a more sophisticated and mature aesthetic. The system was extended to accommodate physical and digital applications completing a cohesive brand suite.



Sales Assets

We created a set of assets that aligns with the new brand visuals, displaying a contemporary and sleek style, and complemented it with a content strategy designed to effectively highlight Nespon's unique value proposition.

Results

2X Sales Conversion Rate Positioned as Market Leader in Mid Sized Category Preferred Salesforce Partner Status

“HOO KOO E KOO quickly understood our business strategy and nailed a flawless Brand execution that has supercharged our sales efforts globally.”

— Brunke Onken, VP of GTM