Finance Technology
Rainbow
Digital launch out of stealth for Rainbow, a FinTech treasury platform, including visual system, product identity, and launch assets.
Services
- Content Production
FinTech operator Rainbow needed a visual system and product identity to bring their novel treasury platform out of stealth.
FW led a structured visual system program to communicate Rainbow's platform proposition and product values in a sophisticated, asset-rich way, ready for the stealth exit.
Creative Direction
We used the concept of a prism with light as a metaphor for the way Rainbow takes data and organizes it into a spectrum of streams. We abstracted that into a visual system.
Product Mark and Logotype
We crafted a product mark and wordmark giving Rainbow a distinctive visual anchor with multiple application opportunities across motion and digital product interaction.
Visual System
We created a series of 3D scenes to visualize Rainbow's platform technology in an abstract way, providing depth and richness to the overall visual system.
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Velocity to value. De-risked in cycles.
San Francisco
California
New York
New York
Calgary
Alberta
London
United Kingdom
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