Rainbow
Identity Verification Services for Decentralized Applications
Fintech
2023
Fin-tech startup Rainbow needed a cutting edge brand identity to communicate its novel treasury platform.
HKEK led a deep visual Identity exercise to communicate Rainbows brand and product values in a sophisticated and asset rich way.
- Visual Identity
- Brand Strategy
- Brand Collateral
- Content Production
Creative Direction
We used the concept of a prism with light as a metaphor for the way Rainbow takes data and organizes it into a spectrum of streams. We abstracted that into a visual system.
Simple Brand Mark
We crafted a simple brand and word mark to give the company the opportunity to become iconic as well as offering multiple application opportunities through motion and interaction.
Visual System
We created a series of 3D scenes which were used to visualize the platform technology in an abstract way while providing depth to the brand system.
Infographics and UI potential were also key considerations knowing that these will be a commonality in the product experience.
