Creative Direction

We used the concept of a prism with light as a metaphor for the way Rainbow takes data and organizes it into a spectrum of streams. We abstracted that into a visual system.

Simple Brand Mark

We crafted a simple brand and word mark to give the company the opportunity to become iconic as well as offering multiple application opportunities through motion and interaction.

Visual System

We created a series of 3D scenes which were used to visualize the platform technology in an abstract way while providing depth to the brand system.

Infographics and UI potential were also key considerations knowing that these will be a commonality in the product experience.