Ursa Major

Future Works was tasked with unifying Ursa Major's fragmented digital and product identity into a single scalable platform system, one that could serve the parent company and each engine sub-product line over time.

Future Works conducted competitive and sector research across Aerospace and Hypersonics to identify the market differentiation opportunity for Ursa Major's propulsion products. The resulting identity system, wordmark, visual language, and motion, was designed to work equally across the digital platform, print, and physical product contexts.

Future Works orchestrated the full digital product experience: integrating photography, video, illustration, and motion to communicate Ursa Major's engine product lines with technical accuracy and visual authority. Creative direction covered all photography: team, facility, and product renders. Motion design referenced the propulsion and space culture context without sacrificing clarity.

A key product requirement was giving new employees a personal connection to the Ursa Major platform from day one. Future Works built a custom avatar engine, the Ursie Maker, that lets employees express their individual character within the Ursa Major visual system. Thousands of combinations, delivered as a fully engineered interactive tool.

We satisfied this very unique request from Ursa Major team with pleasure. At Future Works we love embedding unique details, character and an element of fun in our partner’s projects.