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Finance Technology

Veryfi

Customer-facing digital transformation for Veryfi, an AI-enabled OCR and data-extraction SaaS, covering product experience, website, and visual system redesign.

Services

  • Transformation Strategy
  • Product Design
  • Product Development
  • Website Design
  • Website Development
  • Animation

Headline result

20% increase in customer conversion

Veryfi needed a partner to support their product offering transformation and conversion funnel to chart their future as market leaders in OCR and data capture.

Future Works defined an upgraded product and technology taxonomy for Veryfi facilitating greater conversion and retention of customers looking to leverage their best in class data extraction tools.


User Experience & Interactions

We integrated illustration, animation, and conversion strategy to build an experiential product-marketing platform on the web, purpose-built to drive customer acquisition for Veryfi's data-extraction products.

Visual System and Product Mark

The word mark was inspired by the old OCR-A typeface, bringing an emotional connection to their audience. That influence was carried through to the broader digital system; icons, blocks, image masks.

Results

Results

Positioned as market leader in OCR and AI bookkeeping through FW's digital transformation program.
Increased product traction and measurable customer conversion gains.

See live website
The FW team added outstanding creative and design resources to our rebranding project at Veryfi. They delivered an innovative brand and design language that can carry the company forward for years.
David Van Everen, VP of Marketing

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