Archbold Station
A world-class natural laboratory, inspiring scientists and discovery for more than eight decades.
Conservation
2023
Bring Archbold Station Identity into the 21st century through a state of the art digital platform.
FW led a deep brand and website initiative to firmly position Archbold as a modern, scientific and impactful conservation institution.
- Brand Strategy
- Visual Identity
- Brand Collateral
- Content Strategy
- Information Architecture
- Website Design
- Website Development
Art Direction
FW extended the new Visual Identity into the digital realm providing a contemporary and flexible design system facilitating storytelling around the product.
Information Architecture and UX Design
The legacy Archbold Website had a huge amount of content, its structure was convoluted and disjointed. FW streamlined the structure and created a modular design system that allowed for maximum publishing flexibility.
Desktop UI Design
We integrated illustration, animation and razor sharp copy to bring an experiential brand and product experience to the web. The end result was a bold conversion driving marketing platform.
Design system
We created a comprehensive and exhaustive design system that would accommodate all user flows, activities, and component states. The hand off to the development team was key and with careful planning a frictionless success.
Modules
We created a comprehensive and exhaustive publishing system and guide that allows Archbold to calibrate and create unique pages on the fly.
Mobile First
Make’s mobile offering is on equal footing with its desktop experience so it was paramount the mobile experience was beautiful, intuitive and highly functional.
