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Meritech

Silicon Valley based venture capital firm focused on investing in growth-stage tech entrepreneurs.

Retail

2x engagement with financial insights

Meritech Capital needed a new digital presence to future proof its brand, showcase portfolio and relay financial insights.


We partnered with Meritech to transform their digital infrastructure to reflect the upgraded business trajectory and support their data-driven industry insights.

  • GTM Strategy
  • Data Visualization
  • Product Design
  • Engineering
  • Animation

Visual Identity

Partnering with Dakotomy brand studio, we evolved the Meritech Visual Identity in a considered and limited way to allow for more effective visual representation of the brand across different digital and physical applications.



ID Application – Digital

In order to showcase the flagship portfolio and capture the professionalism and economics behind the Meritech brand we designed an immersive homepage as a front to a clean interior experience.




Infographic System

Representation of financial data and analysis is core to Meritech’s marketing and communications strategy. We designed and built a flexible infographic application that would allow for an interactive User Experience and easy publishing.


Results

2x engagement with financial insights

Secured leading growth-stage VC market position

See live website

“The commitment to quality and standard of final product was extremely high. The tension between the immersive homepage, minimal interior and dynamic data visualizations is a great reflection of the Meritech business.”

— Alex Kurland, Partner