Silicon Valley based venture capital firm focused on investing in growth-stage tech entrepreneurs.
Retail
2019
Meritech Capital needed a new digital presence to future proof its brand, showcase portfolio and relay financial insights.
We partnered with Meritech to define their brand identity and redesign their digital infrastructure to further establish themselves as leaders in their industry and create a platform for the future.
Partnering with Dakotomy brand studio, we evolved the Meritech Visual Identity in a considered and limited way to allow for more effective visual representation of the brand across different digital and physical applications.
In order to showcase the flagship portfolio and capture the professionalism and economics behind the Meritech brand we designed an immersive homepage as a front to a clean interior experience.
Representation of financial data and analysis is core to Meritech’s marketing and communications strategy. We designed and built a flexible infographic system that would allow for an interactive User Experience and easy publishing.