E-Commerce
L'azurde
International luxury jeweler
Services
- Brand Strategy
- Art Direction
- Content Strategy
- Website Design
Headline result
The L'azurde group was integrating multiple brands to create a seamless commerce experience.
FW uplifted the L’azurde visual identity and designed a stunning, conversion focussed website that offers a seamless shopping journey across multiple brands, perfectly achieving the omni-channel commerce goals.
Visual Identity
FW took the existing L’azurde visual identity, optimized it for the audience, and extended it into a digital design system that would accommodate multiple commerce experiences. From color to type, photography to interactions.
UI Design
We created a modular design system which allowed for merchandising flexibility while at the same time showcasing the products in situ. Cross brand browsing and shopping was a key element to the experience regardless of location or store.
Discover & Product Details
Wayfinding through the vast L’azurde collection is frictionless and contextual and Users are able to explore the product detail in interactive and intuitive moments that support sales conversion.
My Account & Checkout
We crafted an intuitive and fluid checkout process, expertly guiding users through their shopping journey.
Design System
Given the multi brand ecosystem and diverse range of products available we created an extensive and flexible design system which facilitated merchandising and customization at every turn.
Components
We engineered an extensive and detailed commerce design system for L’azurde, designed to facilitate the rapid customization and creation of unique web pages in real-time.
Mobile
The mobile experience was of deep focus, showcasing the lifestyle and product photography while maintaining an ease of transaction wherever possible.
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