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E-Commerce

L'azurde

International luxury jeweler

Services

  • Brand Strategy
  • Art Direction
  • Content Strategy
  • Website Design

Headline result

1.5X Conversion rate

The L'azurde group was integrating multiple brands to create a seamless commerce experience.


FW uplifted the L’azurde digital identity and designed a conversion-focused commerce platform offering a seamless shopping journey across multiple labels, fully achieving the group’s omni-channel commerce goals.

Digital Commerce Identity

FW took the existing L’azurde visual identity, optimized it for the audience, and extended it into a digital design system that would accommodate multiple commerce experiences. From color to type, photography to interactions.

UI Design

We created a modular design system which allowed for merchandising flexibility while at the same time showcasing the products in situ. Cross brand browsing and shopping was a key element to the experience regardless of location or store.

Discover & Product Details

Wayfinding through the vast L’azurde collection is frictionless and contextual and Users are able to explore the product detail in interactive and intuitive moments that support sales conversion.

My Account & Checkout

We crafted an intuitive and fluid checkout process, expertly guiding users through their shopping journey.

Design System

Given the multi brand ecosystem and diverse range of products available we created an extensive and flexible design system which facilitated merchandising and customization at every turn.

Components

We engineered an extensive and detailed commerce design system for L’azurde, designed to facilitate the rapid customization and creation of unique web pages in real-time.

Mobile

The mobile experience was of deep focus, showcasing the lifestyle and product photography while maintaining an ease of transaction wherever possible.

Results

Results

Enhanced customer and partner perception of L’azurde’s digital experience, solidifying its market presence. Conversion rate increased 1.5x. Cart value increased.

See live website
“Future Works’s understanding of modern commerce and excellent design expertise allowed for my vision to be realized and L’azurde to rapidly go to market with a best in class omni channel customer experience. ”
Rizwan Rajpoot, Group Chief Digital Officer

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