Visual Identity

HKEK took the existing L’azurde visual identity, optimized it for the audience, and extended it into a digital design system that would accommodate multiple commerce experiences. From color to type, photography to interactions.

UI Design

We created a modular design system which allowed for merchandising flexibility while at the same time showcasing the products in situ. Cross brand browsing and shopping was a key element to the experience regardless of location or store.

Discover & Product Details

Wayfinding through the vast L’azurde collection is frictionless and contextual and Users are able to explore the product detail in interactive and intuitive moments that support sales conversion.

My Account & Checkout

We crafted an intuitive and fluid checkout process, expertly guiding users through their shopping journey.

Design System

Given the multi brand ecosystem and diverse range of products available we created an extensive and flexible design system which facilitated merchandising and customization at every turn.

Components

We engineered an extensive and detailed commerce design system for L’azurde, designed to facilitate the rapid customization and creation of unique web pages in real-time.

Mobile

The mobile experience was of deep focus, showcasing the lifestyle and product photography while maintaining an ease of transaction wherever possible.