Roland
Legendary Japanese manufacturer of electronic musical instruments, electronic equipment, and software.
Hardware
2019
Roland needed a new representation of their new flagship instrument returning to the market - the legendary FANTOM series, coming back as much more than an instrument - as a full creative hub.
Design.studio came to HOO KOO E KOO to build the new experience into the existing infrastructure of Roland web ecosystem. We partnered closely with Roland’s in-house engineering and brand team in California to deliver an experience that matches the novelty aspect of the new product while connecting deeply with their 50 years old brand and commerce structure.
Creative Hub and Features
HOO KOO E KOO created an experience that showcased FANTOM’s rapid production and expressive performance capabilities. An experience that feels intuitive, natural, and full of possibilities.
Specs tour and versions
Results
The workstation received raving reviews, while the website remains active and still delivers on business goals to this day. We continued work with Fantom to support the project after the initial engagement.
"Roland worked with HOO KOO E KOO for the relaunch of our legendary FANTOM Synthesizer Workstation. They delivered a fully responsive, animated, and highly optimized experience that integrated perfectly with our CMS and tech stack."
— Joe Sporacio, Global Web Manager