Global Primex

Securing the future of payments

Finance

2021

Branding a cutting-edge payment processor trapped in a high-risk industry stereotype to build trust and customers.

Future Works crafted a sophisticated fintech brand that balanced regulatory compliance with innovation, transforming Global Primex from "high-risk processor" to "trusted payment ecosystem."

  • Brand Strategy
  • Visual Identity
  • Website Design
  • Website Content
  • Website Development

"The Digital Fortress" of payments

Future Works positioned Global Primex as professional yet human, leveraging transparency as their competitive advantage. We Developed a premium visual system focused on trust and security without looking intimidating - clean typography, sophisticated blue color palette, and precision-driven design elements created an aura of established fintech authority.

Rich web destination

Future Works conceived an innovative digital experience that demystified complex payment processes through clean information architecture, interactive elements, and a modular design system that scaled across their product portfolio.


Compelling messaging

Future Works created a distinctive voice that transformed technical complexity into clear, compelling narratives - from regulatory compliance documents to consumer-facing product stories. The content strategy centered on "Transparency Builds Trust."

Bringing the Fortress to life through animation and mobile

Through sophisticated animations and thoughtful mobile design, we created an intuitive interface that reinforced Global Primex's commitment to security while maintaining a sense of fluidity and accessibility.


Results

Within the first 6 months post-launch:

  • 175% increase in merchant inquiries from regulated industries
  • 40% higher conversion rate on merchant applications

"Future Works didn't just transform our brand - they fundamentally shifted how the payments industry perceives regulatory compliance. Their uncanny ability to balance sophisticated technology with human-centric design helped us emerge as a trusted leader in global payments.”

— Marek Sala, CEO