Biotechnology

Maloka

Full-stack digital product launch for a VR meditation platform built inside the Future Group, from concept through market entry.

Services

  • Product Strategy and Definition
  • Product Design
  • Product Development
  • VR
  • Audio

Headline result

250,000 people have tried in just 4 weeks

How do you take a novel consumer experience from concept to market at speed? Future Quest explores scale through VR.


Galaxy Labs / Mike Novogratz family office approached us to try to help answer this question. We’ve looked at emerging trends at the end of 2019 and offered building a VR game to grow with the Oculus (now Meta) ecosystem. The decision was driven by deep research of mindfulness and healing practice and meditation, where VR performs much better than mobile.

Mobile App

Maloka Mobile allows users to meditate, check in on their spirit, and view their island creation at any time. It has its own gamification and engagement features. The app was designed for iOS and Android.

Maloka

Digital Product Concept

Early concept work grounded the game design in one simple principle: The Mind as an Island. As you meditate, your island grows, new corners are revealed, and your spirit evolves!

Maloka
Maloka
Maloka

Character Development

Each user is matched with a unique Spirit, which will grow and evolve with each meditation! We worked with legendary artist Bakea to create these charming, otherworldly characters.

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Maloka
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Maloka
Maloka animated gif
Maloka animated gif
Maloka animated gif

World Design and Development

Your mind is an island. Within the world of Maloka, you will be united with your own unique island. The more you practice, the more your island grows and flourishes into a vibrant oasis filled with plants, sculptures, and more.

Maloka
Maloka
Maloka
Maloka
Maloka
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Maloka
Maloka

VR allows you to marvel your island from any perspective. Reflect on your work from above, or rest on the beach and gaze at the shooting stars.

Maloka
Maloka
Maloka
Maloka
Maloka

Meditation Vortex

Our team designed the meditation vortex to fluctuate in intensity based on a sine wave structure. The visuals are procedurally generated, but retain a tactile and geometric quality.

Maloka
Maloka
Maloka

World’s first VR Yoga

Our team worked with Yoga instructors to create a collection of mindful movement experiences. These are designed for any user to become more aware of his or her body and breath. To our best knowledge, this became the first yoga experience in VR (even if designed for seated position).

Maloka
Maloka
Maloka
Maloka

Sound Meditation

The Maloka sound meditation experiences were designed to be simple and powerful, utilizing ambisonic recording and an environment optimized for closing your eyes and sinking into sound. We worked with our double-Grammy nominated partner to bring out a rich sound experience across the entire Maloka universe.

Maloka
Maloka
Maloka