Biotechnology
Nutrino
Artificial Intelligence bio-tech startup that set out to help navigate nutrition using advanced computer vision and machine learning. Exit to Samsung.
Services
- Brand Strategy
- UX/UI Design
- Mobile Design
Headline result
Nutrino needed a visual language, user experience and app design to drive development of an AI-driven platform for nutrition coaching.
Our team prepared strategy, visual identity that spans across a set of experiences, deeply considered UX design rooted in our expertise in machine learning and a set of UI layouts to help inspire the internal team and drive a new phase for client’s business.
A Novel Approach
Nutrino is one of the first biotech startups combining health data, advanced machine learning, computer vision and a streamlined experience to deliver a “FoodPrint” - a deeply personal analysis and recommendations for nutrition.
Visual Language
Our team worked closely with engineers to balance what is possible, with what is usable and attractive arriving at a highly considered visual language we could proudly call "juicy enough".
UX/UI Design
We designed a streamlined experience focused around a novel use of camera to recognize ingredients and their nutritional value of food, to add to a number of other markets such as Blood Tests and DNA analysis.
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