Naming and Brand Platform for R&A Testing Service
Biotechnology
2024
Muno needed a brand platform to engage both institutional and consumer audiences with their cutting-edge product.
Future Works immersed itself in the new market of R&A testing to craft a fresh brand and website that clearly communicates the vision and service offering of this ground breaking new science.
Off the back of a smart brand strategy Future Works crafted a new name for the company. Riffing off the word immune, Muno speaks well to the service and consumer audience that this service and science will benefit.
Future Works extended Muno’s identity into their launch website which aimed to effectively communicate their product offering and garner sign ups for their medical trial.